Workshop Feb/March 2021: Business Development for Artists by Pennylane Shen

Pennylane Shen is offering a four-part online workshop series through NCA, titled Business Development for Artists.  One fee covers four two-hour sessions held via Zoom, covering important practical skills for artists who want to go to the next level.  Pennylane Shen is an artist consultant, curator and educator. Since 2006, her company Dazed and Confucius has offered personalized consultations, group workshops and business development with regular seminars held worldwide. Pennylane personally assists and advises over 500 artists on a one-on-one basis
each year.

Pennylane Shen

  • Instructor: Pennylane Shen
  • Subject: NCA Workshop, Business Development For Artists (PDF)
  • Sessions: February/March 2021
    • Finding Your Visual Voice, Feb. 27th 1pm-3pm
    • How it Sounds: Writing for the Practical Artist, Feb. 28th 1pm-3pm
    • How it Looks: Trends and Techniques in Contemporary Framing
      and Presentation, March 6th, 1pm-3pm
    • Outbox: Digital Development for the Working Artist
      Sunday, March 7th, 2021 1pm-3pm
  • Where: Online via Zoom
  • Cost for the whole four-part series:
    • NCA Members $150*
    • Non member Cost $175

*Not yet a member of NCA? Join via the Sac Arts Center here.

Please direct any questions to 1st Vice President Northern California Arts, Inc. Eric McGhie at

How To Enroll

To pay by check please send your check, in addition to the form in this PDF flyer, made payable to:

Northern California Arts, Inc.
Sacramento Fine Arts Center
C/O NCA – Joan Hall, Treasurer
5330-B Gibbons Drive Carmichael, CA 95608

If paying by PayPal, use the applicable button below, and email your name and phone number to

Cancelation policy: By enrolling, you acknowledge this policy: A full refund will be issued if an attendee cancels up to a week before the event (Feb 13, 2021). To cancel attendees will need to email notification to:

Refunds for Workshop purchases made via PayPal will be less the fee PayPal charges for refund processing.

PennyLane Shen Workshop – NCA Members

4-part online workshop series on business development for artists.


PennyLane Shen Workshop – Non-Members

4-part online workshop series on business development for artists.


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